A person is holding a small white spoon with honey over a glass jar of honey, surrounded by jars of honey with labels reading "HONEY" and a document with printed text.

Market development

Market Access and Market Development Services

Reaching new markets takes clear insight, the right partners and a deep understanding of market dynamics. We help businesses expand with confidence, using practical, market driven strategies that create positive commercial outcomes, both for expanded domestic market opportunities and cross-border trade.

Opening doors to new markets

Prime Consulting supports emerging and growing companies to enter new markets and position their products for success. Experience spans livestock, dairy, fibre, horticulture, forestry, aquaculture and apiculture. Our team draws on global trade knowledge and extensive international networks to help clients navigate market-access requirements, build relationships and capture new opportunities.
Proven experience across borders

Our work is underpinned by decades of market development experience. Examples include facilitating access for specialty egg-based mayonnaise products from Australia into New Zealand, introducing a new brand of beef products from New Zealand into Thailand and Korea and facilitating market access for specialty egg and meat products into Singapore.

Our services

- Market research and scoping
- Understanding customer and regulatory requirements
- Negotiations with government agencies
- Advice on standards and compliance
- Guidance on packaging and branding updates
- Identifying distributor partners
- Facilitating supply chain negotiations
- Developing service level agreements
- Organising logistics
- Assisting with cross cultural communication

Examples of Our Market Development Work:

Improving potato market systems
Managed the design and construction of a bioclimatic potato storage and packhouse facility in Bamyan Province, improving market access, reducing post-harvest losses and strengthening year-round supply chains. Operated by a farmer-owned cooperative, the project helped establish Bamyan Gold potatoes as a recognised market brand.
Understanding dairy demand in Asia
A detailed assessment of New Zealand’s ability to supply dairy markets in Asia, covering market demand, distribution mechanisms, processing capacity, competition and access barriers.
Establishing a new honey product and branding
Establishment of an all-female beekeeping cooperative in Afghanistan, known as the Katakhana Beekeeping Cooperative, which sells honey in local markets, leveraging off Bamyan’s pure ‘mountain honey’ branding, which is popular with consumers and faces increasing demand.
Market penetration in Korea
Market development for a value-added beef product from New Zealand into Korea, using local partners for market research and scoping, and positioning the product for successful sale.
Commercialising Ethiopia’s dairy sector
A market development strategy was prepared for the New Zealand Aid Programme to support the commercialisation of Ethiopia’s smallholder dairy industry, where only a small proportion of milk currently enters the formal supply chain.
Supporting dairy development in Zambia
Helping smallholder dairy farmers and dairy cooperatives in Zambia improve productivity, milk quality and linkages to urban markets through the Zambia Dairy Transformation Programme, funded by the New Zealand Aid Programme.
Exploring wool opportunities in New Zealand
A scoping study conducted for a regional government entity assessed wool-related business opportunities in the region. This included global fibre trends, the competitive position of New Zealand wool and prospects for developing regional clusters.
Market access facilitation and market development
Market access facilitation and market development, including marketing strategy development, for eggs and pork from New Zealand into Singapore, working with New Zealand’s Ministry for Primary Industries, New Zealand Trade and Enterprise and private sector clients.
Market development for IT product
Conducting market development activities in Japan for a food safety and biosecurity risk assessment tool developed in New Zealand on behalf of the EpiCentre at Massey University - the largest veterinary epidemiology training and research centre in Australasia.