CHINA

Agribusiness, Trade and Education Support in China

Prime Consulting has been working across agriculture, education, food security and trade in China for more than two decades. This long standing engagement has provided deep insight into China’s business environment, regulatory systems and commercial expectations.

Experience in the market includes advising clients on customer requirements, supporting market entry strategies and facilitating negotiations that align with both Chinese and global trade frameworks. This practical understanding helps clients navigate complexity and build effective, culturally informed partnerships.

A cityscape showing numerous high-rise buildings with trees, green areas, and a water canal in the foreground, under a hazy sky.

Market engagement and advisory support

Prime Consulting supports organisations operating in or entering the Chinese market through targeted advisory services. This includes guidance on logistics, commercial negotiations, service level agreements and cross cultural communication, ensuring expectations are clearly understood on both sides.

Support is tailored to each assignment and grounded in an understanding of how business is conducted within China’s regulatory and institutional context.

Examples of work in China

Organising a study tour for a delegation of Chinese dairy industry representatives to New Zealand.
Establishing Education New Zealand International Ltd to lead business missions involving New Zealand universities in Suzhou, supporting the delivery of New Zealand tertiary programmes in China.
Facilitating official visits by representatives of the Jiangsu Provincial Department of Education to New Zealand as part of education and institutional partnerships.
Presenting a paper on agricultural reform to the Western China Modern Agriculture Development Forum in Chengdu at the request of the Sichuan Provincial Government.
Supporting New Zealand Government trade missions to China in collaboration with the Ministry of Foreign Affairs and Trade and New Zealand Trade and Enterprise.
Completing a dairy industry feasibility study for a private sector client.
Providing management consultancy and training to support the upgrading of official food testing laboratories in China.