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ASEAN REGION

ASEAN Market Access and Agribusiness Development

Prime Consulting has developed strong networks across the ASEAN region through more than two decades of working with governments, industry organisations, exporters and private businesses. Our experience spans agriculture, food systems, market development and international trade, helping clients identify opportunities, navigate complex markets and build commercially sustainable partnerships.

We support clients with market entry, investment planning, agribusiness development, workforce capability and cross-border collaboration, combining practical commercial insight with an understanding of regional operating environments. Whether facilitating new export opportunities, strengthening industry capability or supporting strategic business growth, Prime Consulting works alongside clients to develop practical solutions that deliver long-term value.

With experience across Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam, together with established regional networks, we are able to assemble the right mix of local knowledge and international expertise to help clients confidently expand their operations and achieve sustainable growth.

A busy city street in an Asian country, with various signs and advertisements in multiple languages, including Thai and Chinese. The street is filled with pedestrians, small shops, street vendors, and a tuk-tuk in the center. Tall buildings and colorful signage line both sides of the street.

Expanding reach for Agri-food businesses

Much of our work in the ASEAN region has focused on helping food and agriculture businesses access new markets and navigate regulatory, commercial and distribution requirements. This includes supporting the entry of New Zealand beef into Thailand, as well as eggs and pork products into Singapore. Market development activity has also extended to Thailand and Singapore across a range of agri food and related sectors.

Market access and commercial development

Prime Consulting draws on regional knowledge and long standing relationships to support businesses entering ASEAN markets. This includes market analysis, partner identification, regulatory insight and commercial positioning to help products succeed in highly competitive environments.

Examples of work in the ASEAN region

Supporting market development for a New Zealand based IT solutions company planning to enter the Singapore market.
Assisting with capacity building in the Malaysian livestock sector through the design and delivery of an animal husbandry train the trainer programme, developed in partnership with the National Agriculture Training Council. This also included organising work based vocational training placements in New Zealand.
Conducting commercial discussions on behalf of New Zealand food industry clients with an international airline based in Bangkok, supporting new supply opportunities.
Providing detailed analysis for a client on New Zealand’s ability to supply dairy products into ASEAN markets, covering demand trends, export and distribution mechanisms, processing capacity, production responses and market implications.