Crowded street in an urban area with brightly lit signs and advertisements in Japanese characters, with many pedestrians walking and some taking photos.

JAPAN

Food, Biosecurity and Tourism Sector Advisory

Prime Consulting has worked on assignments in Japan across the food safety, biosecurity, tourism and education sectors, building long standing relationships and a strong understanding of the local operating environment.

This work has focused on knowledge exchange, market engagement and supporting collaboration between Japanese institutions and New Zealand organisations, particularly in areas linked to agriculture and food systems.

Inside a busy Japanese market with red lanterns hanging from the ceiling, shoppers browsing seafood and various goods at stalls, some wearing masks.

Knowledge exchange and sector engagement

Prime Consulting hosted researchers from the Japan Agriculture and Livestock Industries Corporation in New Zealand in 2019. ALIC is a semi governmental organisation attached to Japan’s Ministry of Agriculture, Forestry and Fisheries, responsible for monitoring global agricultural trends and sharing insights with Japanese farmers and industry.

The visit focused on New Zealand’s dairy related environmental regulations and farm management practices, supporting knowledge transfer on sustainability and regulatory approaches.

Other work in Japan includes:

  • Conducting market development activities for a New Zealand developed food safety and biosecurity risk assessment tool on behalf of the EpiCentre at Massey University.

  • Developing tourism and education business links for New Zealand companies in Tokyo in collaboration with New Zealand Trade and Enterprise.

Explore Prime Consulting’s work across the region:

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