About us

We combine strategic thinking with practical solutions.

Prime Consulting International approaches all its assignments with a focus on tangible outcomes and a view to adding long-term value. Our professional networks span all of the world's permanently inhabited continents.

Our expertise

We offer strong project management experience, broad business management expertise and extensive knowledge of the agricultural, agri-food, primary industry and technology sectors – from livestock production and farm management right through to rural infrastructure development and food processing and marketing. Our assignments deliver tangible outcomes for clients such as improved policy frameworks and improved business sustainability and profitability.

Our approach 

We seek enduring business relationships with clients and are able to be involved in the entire project or business lifecycle, providing specific input of expertise in focused areas. The definition of initial requirements is an important step. By developing a clear and shared understanding of each client’s strategic business and operational goals, we are then able to define where external resources are required to achieve these goals and bring in those resources.

Our business expertise is in the following fields:

  • Strategic analysis
  • Economic and financial analysis
  • Value chain analysis
  • Problem resolution
  • Operational research
  • Business solutions development and implementation
  • Operational and project management
  • Training and capacity building
  • Market development
  • Supply chain logistics
  • International trade
  • Quality management
  • Organisational governance

We also have deep knowledge and experience in these particular technical disciplines:

  • Horticultural, cereal crop and livestock production
  • Pest and disease management
  • Biosecurity, food safety and animal welfare
  • Farm management
  • Food processing and marketing
  • Rural infrastructure development

While the agribusiness and food sectors are our core focus, our team members have proven track records in several other sectors: 

  • Tourism
  • Education
  • Information technology
  • Renewable energy
  • Workforce development


Our assignments typically focus on delivering the following tangible outcomes for clients:

  • Improved policies and policy frameworks
  • Improved business sustainability and profitability
  • Mitigation of avoidable risks
  • Strengthened human resources and technological capacity
  • Market/business expansion and diversification
  • In-sourced expertise to fill short-term specialist needs
  • Reliable efficient outsourced management solutions


About Us Callouts

Global reach

We operate across a broad range of countries and our team members have extensive professional contact networks, spanning all of the world’s permanently inhabited continents. We have partner companies in several international locations that further extend our global reach. 

An online version of our brochure is available here. For a print version click here.

Meet the team

Our people and partners have been chosen from a wide variety of business backgrounds and have generally worked at a senior level in their fields for many years.

Meet our Directors below and click here to meet the full team.

Dr Alan Pearson

CountryGroup Chairman, New Zealand

Mr Angus Davidson

CountryGroup Operations Director, Australia

Mr Alpha Kennedy

CountryDirector - Middle East and Africa, Dubai

Dr Rhona MacKenzie

CountryDirector, New Zealand

Mr Grant Jeffrey

CountryDirector, New Zealand